eCom Unity #18 - Multiple Product Feeds on Google

All that stuff that helps you build a better, more profitable eCom business.

Author

Maximilian Rast
20 Feb

This week we talk Google:

Did you know that you can match the product title in your shopping ads to your customers' buying intent?

Well, I didn’t. And as I do now, I wanted to share with you what that looks like.

Plus, we’re back with round 3 of our high-profile eCom Unity Unplugged event.

Let’s get into it:

Deep-Dive | Boosting CTR with Multiple Product Feeds

Last year, we held a workshop for our community with Simon (founder of Touchpoint agency). During the workshop, he shared a very interesting hack that I had never heard of before.

You can set up multiple product feeds and then adjust the product title in each feed to match the buying intent.

They are doing this right now for AG1, running four different product feeds simultaneously for different clusters.

  • Brand

  • Supplements

  • Immune System

  • Greens

The product title in the shopping ad will then match the intent of what you searched for.

Which in turn increases your CTR by up to 60% which is amazing considering that many brands are demand constraints in Google.

So extracting more from the existing demand is critical.

On top of that, you can also have different landing pages that match the intent of the purchase which increases conversion rates.

And it allows you to write more natural-sounding titles without keyword stuffing as well as a more differentiated control of the brand feed.

Now, this increases the complexity and workload of running the account with Item ID Deduplication.

And your keyword clusters must reach a conversion threshold (30 conversions in 30 days).

But if your product serves different needs and you have significant demand to cross the conversion threshold across multiple keyword clusters, this is a great way to improve the performance of your Google Shopping campaigns.

You can find the full recording of our community workshop from last October with Simon here. It’s 60 minutes of how to use Google Intraday Bidding for peak seasons.

Upcoming Events | eCom Unity Unplugged Pt. 3

If you're a founder or exec at an eCom brand doing $25M+ in revenue, mark your calendar for March 27th. This will be the most high-profile eCommerce event of the year.

eCom Unity Unplugged is designed to offer 40 high-level execs pre-arranged one-on-one sessions to exchange knowledge and insights.

And we have a lot of high-profile participants already confirmed, including C-levels from TEVEO, Chronext, and Kapten & Son.

🗓️ March 27, 2025
📍Berlin, Germany

Apply for one of the last seats here:

Thank you for reading :)

I am on a mission to help eCom brands build better, more profitable businesses. If you missed any past issues, you can catch up on all of them here.

I have built one 8-figure and one 9-figure eCom brand in the past and with Klar, I work with over 700 eCom brands today.

If you have specific questions you would like me to cover next, just reply to this email.

Have a great week.

Max ✌️

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