Maximilian Rast

Nov 13, 2025

•

9 min read

eCom Unity #24 - State of eCom

All that stuff that helps you build a better, more profitable eCom business.

Maximilian Rast

Jul 31, 2025

•

7 min read

eCom Unity #23 - How to Build a Retail Channel

All that stuff that helps you build a better, more profitable eCom business.

Maximilian Rast

Jun 5, 2025

•

7 min read

eCom Unity #22 - Rethinking How You Sell

All that stuff that helps you build a better, more profitable eCom business.

Maximilian Rast

May 22, 2025

•

7 min read

eCom Unity #21 - Why Discovery Feeds Changed The Game

All that stuff that helps you build a better, more profitable eCom business.

Maximilian Rast

May 15, 2025

•

6 min read

eCom Unity #20 - Strategy, Sacrifice & Multi-Category Growth

All that stuff that helps you build a better, more profitable eCom business.

Maximilian Rast

Feb 27, 2025

•

7 min read

eCom Unity #19 - Understanding Your Customers as an eCom Brand

All that stuff that helps you build a better, more profitable eCom business.

Maximilian Rast

Feb 20, 2025

•

4 min read

eCom Unity #18 - Multiple Product Feeds on Google

All that stuff that helps you build a better, more profitable eCom business.

Maximilian Rast

Feb 13, 2025

•

6 min read

eCom Unity #17 - Low-AOV Customers & Long User Journeys: What Brands Miss

All that stuff that helps you build a better, more profitable eCom business.

Maximilian Rast

Feb 6, 2025

•

5 min read

eCom Unity #16 - Retention Data Out of This World

All that stuff that helps you build a better, more profitable eCom business.

Maximilian Rast

Jan 30, 2025

•

7 min read

eCom Unity #15 - How To Plan Your Marketing Budget

All that stuff that helps you build a better, more profitable eCom business.

Maximilian Rast

Jan 23, 2025

•

6 min read

eCom Unity #14 - New Year, New Thoughts

All that stuff that helps you build a better, more profitable eCom business.

Maximilian Rast

Dec 12, 2024

•

4 min read

eCom Unity #13 - 2025 Profitability Forecasting Model

All that stuff that helps you build a better, more profitable eCom business.

Maximilian Rast

Dec 5, 2024

•

5 min read

eCom Unity #12 - This Was Black Week 2024

All that stuff that helps you build a better, more profitable eCom business.

Maximilian Rast

Nov 28, 2024

•

8 min read

eCom Unity #11 - Quiz Funnels Are A Thing

All that stuff that helps you build a better, more profitable eCom business.

Maximilian Rast

Nov 21, 2024

•

8 min read

eCom Unity #10 - Holistic Retention Principles

All that stuff that helps you build a better, more profitable eCom business.

Maximilian Rast

Nov 14, 2024

•

9 min read

eCom Unity #9 - Scaling Influencer Marketing with Maximum Efficiency

All that stuff that helps you build a better, more profitable eCom business.

Maximilian Rast

Nov 7, 2024

•

5 min read

eCom Unity #8 - Maximising Peak Season Performance

All that stuff that helps you build a better, more profitable eCom business.

Maximilian Rast

Oct 30, 2024

•

7 min read

eCom Unity #7 - My 9 Biggest eCom Learnings in 2024

All that stuff that helps you build a better, more profitable eCom business.

Maximilian Rast

Oct 24, 2024

•

6 min read

eCom Unity #6 - eCom Branding for the Social Age

All that stuff that helps you build a better, more profitable eCom business.

Maximilian Rast

Oct 17, 2024

•

4 min read

eCom Unity #5 - BFCM Controlling Model

All that stuff that helps you build a better, more profitable eCom business.

Maximilian Rast

Oct 10, 2024

•

8 min read

eCom Unity #4 - Optimizing Marketing Channel Efficiency and Budget Allocation

All that stuff that helps you build a better, more profitable eCom business.

Maximilian Rast

Oct 2, 2024

•

8 min read

eCom Unity #3 - Measuring retention with incrementality testing

All that stuff that helps you build a better, more profitable eCom business.

Maximilian Rast

Sep 26, 2024

•

7 min read

eCom Unity #2 - Retention mindset & why your retention might be stuck

All that stuff that helps you build a better, more profitable eCom business.

Maximilian Rast

Sep 3, 2024

•

8 min read

eCom Unity #1 - Creative Process + Diversity

All that stuff that helps you build a better, more profitable eCom business.

Maximilian Rast

Maximilian Rast

eCom Unity #24 - State of eCom

eCom Unity #23 - How to Build a Retail Channel

eCom Unity #22 - Rethinking How You Sell

eCom Unity #21 - Why Discovery Feeds Changed The Game

eCom Unity #20 - Strategy, Sacrifice & Multi-Category Growth

eCom Unity #19 - Understanding Your Customers as an eCom Brand

eCom Unity #18 - Multiple Product Feeds on Google

eCom Unity #17 - Low-AOV Customers & Long User Journeys: What Brands Miss

eCom Unity #16 - Retention Data Out of This World

eCom Unity #15 - How To Plan Your Marketing Budget

eCom Unity #14 - New Year, New Thoughts

eCom Unity #13 - 2025 Profitability Forecasting Model

eCom Unity #12 - This Was Black Week 2024

eCom Unity #11 - Quiz Funnels Are A Thing

eCom Unity #10 - Holistic Retention Principles

eCom Unity #9 - Scaling Influencer Marketing with Maximum Efficiency

eCom Unity #8 - Maximising Peak Season Performance

eCom Unity #7 - My 9 Biggest eCom Learnings in 2024

eCom Unity #6 - eCom Branding for the Social Age

eCom Unity #5 - BFCM Controlling Model

eCom Unity #4 - Optimizing Marketing Channel Efficiency and Budget Allocation

eCom Unity #3 - Measuring retention with incrementality testing

eCom Unity #2 - Retention mindset & why your retention might be stuck

eCom Unity #1 - Creative Process + Diversity

The eCom Unity Newsletter

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