Maximilian Rast

Oct 15, 2026

•

4 min read

eCom Unity #37 - Stop Asking "How did you hear about us?"

All that stuff that helps you build a better, more profitable eCom business.

Maximilian Rast

Oct 8, 2026

•

4 min read

eCom Unity #36 - The BFCM Trap & Making High-AOV Sample Funnels Work on Meta

All that stuff that helps you build a better, more profitable eCom business.

Maximilian Rast

Oct 1, 2026

•

3 min read

eCom Unity #35 - Why Your Creatives Die

All that stuff that helps you build a better, more profitable eCom business.

Maximilian Rast

Sep 24, 2026

•

3 min read

eCom Unity #34 - Inputs, outputs and the 7,200 combinations behind your revenue

All that stuff that helps you build a better, more profitable eCom business.

Maximilian Rast

Sep 17, 2026

•

4 min read

eCom Unity #33 - TikTok Shop: Written Off Too Early

All that stuff that helps you build a better, more profitable eCom business.

Maximilian Rast

Sep 10, 2026

•

3 min read

eCom Unity #32 - What Still Makes You Unique When AI Can Do Everything

All that stuff that helps you build a better, more profitable eCom business.

Maximilian Rast

Sep 3, 2026

•

3 min read

eCom Unity #31 - Averages are the Enemies of Insights

All that stuff that helps you build a better, more profitable eCom business.

Maximilian Rast

Aug 27, 2026

•

4 min read

eCom Unity #30 - What HOLY and Loop figured out before everyone else

All that stuff that helps you build a better, more profitable eCom business.

Maximilian Rast

Aug 20, 2026

•

5 min read

eCom Unity #29 - The Skill That Builds (and Quietly Breaks) Your Influencer Marketing

All that stuff that helps you build a better, more profitable eCom business.

Maximilian Rast

Aug 13, 2026

•

4 min read

eCom Unity #28 - The Worst Offer in eCom

All that stuff that helps you build a better, more profitable eCom business.

Maximilian Rast

Aug 6, 2026

•

5 min read

eCom Unity #27 - Growth ceilings & how to break them

All that stuff that helps you build a better, more profitable eCom business.

Maximilian Rast

Jul 30, 2026

•

3 min read

eCom Unity #26 - How the Best Brands Think About Measurement

All that stuff that helps you build a better, more profitable eCom business.

Maximilian Rast

Jul 23, 2026

•

4 min read

eCom Unity #25 - How to stop fighting your CAC and start building a business that can afford it.

All that stuff that helps you build a better, more profitable eCom business.

Maximilian Rast

Nov 13, 2025

•

9 min read

eCom Unity #24 - State of eCom

All that stuff that helps you build a better, more profitable eCom business.

Maximilian Rast

Jul 31, 2025

•

7 min read

eCom Unity #23 - How to Build a Retail Channel

All that stuff that helps you build a better, more profitable eCom business.

Maximilian Rast

Jun 5, 2025

•

7 min read

eCom Unity #22 - Rethinking How You Sell

All that stuff that helps you build a better, more profitable eCom business.

Maximilian Rast

May 22, 2025

•

7 min read

eCom Unity #21 - Why Discovery Feeds Changed The Game

All that stuff that helps you build a better, more profitable eCom business.

Maximilian Rast

May 15, 2025

•

6 min read

eCom Unity #20 - Strategy, Sacrifice & Multi-Category Growth

All that stuff that helps you build a better, more profitable eCom business.

Maximilian Rast

Feb 27, 2025

•

7 min read

eCom Unity #19 - Understanding Your Customers as an eCom Brand

All that stuff that helps you build a better, more profitable eCom business.

Maximilian Rast

Feb 20, 2025

•

4 min read

eCom Unity #18 - Multiple Product Feeds on Google

All that stuff that helps you build a better, more profitable eCom business.

Maximilian Rast

Feb 13, 2025

•

6 min read

eCom Unity #17 - Low-AOV Customers & Long User Journeys: What Brands Miss

All that stuff that helps you build a better, more profitable eCom business.

Maximilian Rast

Feb 6, 2025

•

5 min read

eCom Unity #16 - Retention Data Out of This World

All that stuff that helps you build a better, more profitable eCom business.

Maximilian Rast

Jan 30, 2025

•

7 min read

eCom Unity #15 - How To Plan Your Marketing Budget

All that stuff that helps you build a better, more profitable eCom business.

Maximilian Rast

Jan 23, 2025

•

6 min read

eCom Unity #14 - New Year, New Thoughts

All that stuff that helps you build a better, more profitable eCom business.

Maximilian Rast

Dec 12, 2024

•

4 min read

eCom Unity #13 - 2025 Profitability Forecasting Model

All that stuff that helps you build a better, more profitable eCom business.

Maximilian Rast

Maximilian Rast

eCom Unity #37 - Stop Asking "How did you hear about us?"

eCom Unity #36 - The BFCM Trap & Making High-AOV Sample Funnels Work on Meta

eCom Unity #35 - Why Your Creatives Die

eCom Unity #34 - Inputs, outputs and the 7,200 combinations behind your revenue

eCom Unity #33 - TikTok Shop: Written Off Too Early

eCom Unity #32 - What Still Makes You Unique When AI Can Do Everything

eCom Unity #31 - Averages are the Enemies of Insights

eCom Unity #30 - What HOLY and Loop figured out before everyone else

eCom Unity #29 - The Skill That Builds (and Quietly Breaks) Your Influencer Marketing

eCom Unity #28 - The Worst Offer in eCom

eCom Unity #27 - Growth ceilings & how to break them

eCom Unity #26 - How the Best Brands Think About Measurement

eCom Unity #25 - How to stop fighting your CAC and start building a business that can afford it.

eCom Unity #24 - State of eCom

eCom Unity #23 - How to Build a Retail Channel

eCom Unity #22 - Rethinking How You Sell

eCom Unity #21 - Why Discovery Feeds Changed The Game

eCom Unity #20 - Strategy, Sacrifice & Multi-Category Growth

eCom Unity #19 - Understanding Your Customers as an eCom Brand

eCom Unity #18 - Multiple Product Feeds on Google

eCom Unity #17 - Low-AOV Customers & Long User Journeys: What Brands Miss

eCom Unity #16 - Retention Data Out of This World

eCom Unity #15 - How To Plan Your Marketing Budget

eCom Unity #14 - New Year, New Thoughts

eCom Unity #13 - 2025 Profitability Forecasting Model

The eCom Unity Newsletter

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